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I welcome you to listen to some of our best radio episodes and discover what it takes to grow your business and enhance your success through working with media.
One of the fashionable sources for funding is social contributions, aka crowdfunding, where you throw an idea out to the masses and see what if your target market will back your idea, plus fund it. Systems online have made it easy to submit a campaign request but it...
Everyone can be a star right now thanks to the vast tools we can use. It's becoming so simple, businesses are being formed from it. One such tool is live streaming and when you see big companies investing in video, you know it's serious. My guest, Monique Johnson, is...
Leverage is the ultimate tool for advancing your ambitions because you don’t need to have everything in place to succeed. It’s all about shared resources for a mutually beneficial activity but most of us are trained to think competition doesn’t allow for...
As you may know, The Swift Kick Show is a big advocate for business owners to control their own media. Especially if your business is small business. Every bit of content, good or bad, can determine how big of a lifeline a business can have. Outside of the branding...
Becoming a consistent voice in your industry is what’s separates the leaders from the lead. When you look at the men and women that move markets, they make it their focus to become top of mind person for a product or service. It’s not just happenstance, but...
For every business, you need to demonstrate why you are the best choice. The question is what is the best model to use for your product or service? While there are many to choose from, one great opportunity is content marketing. The simplicity of infotainment has made...
Here at the show, we understand building a business is a challenge and the hardest part that doesn’t get discussed is the end result. Think about it. We’re told we need business plans so we can have a direction yet many entrepreneurs don’t follow those plans to the...
The marketing tool that takes time to produce is a book. We as entrepreneurs know a book can position us as authorities quickly because we wrote the book on the subject but it's the writing part that makes it difficult to complete. Having your industry-defining book...
Did someone say email marketing is dead? HA! We check our email every day and we don’t blink an eye. Why is it still not a viable strategy for most business owners? What we’ve discovered is other marketing techniques have become more sexy, shiny, and sensationalized...
The huge craze for growing your business today is influencers. Big companies are finding these superstars of persuasion to promote their products and services to their loyal, and sometimes rabid, fan base. The ability to move a crowd to check out something they...
Over the years, the laptop lifestyle has been sold as the ultimate dream business model. Having that picture of being on the beach with your favorite beverage sells a dream for most but for some, this is life. The real question is, what if you could pack up and leave...
We have been told for many years that growth is the key metric to business. That all sounds well because every book, training, and guru says we need to grow to thrive and survive. With the infinite amount of businesses and business models that exist, no one way the...