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Here at the show, we understand building a business is a challenge and the hardest part that doesn’t get discussed is the end result. Think about it. We’re told we need business plans so we can have a direction yet many entrepreneurs don’t follow those plans to the letter. We believe its because the end goal, or the measurable result, isn’t as well defined as it should be. That one action can make or break a business in its tracks and our guest Omar Martin helps people become more clear by working in reverse. Listen and learn, people.