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For every business, you need to demonstrate why you are the best choice. The question is what is the best model to use for your product or service? While there are many to choose from, one great opportunity is content marketing. The simplicity of infotainment has made household names for many small businesses. The magic comes from touching the decision makers from a distance and not having to educate directly and my guest Joel Erway talks us through the what and the how of becoming the star.